Sell shoes to barefoot people is one thing; export dumplings to Chinese consumers is another. This is the great case of export innovation.
The Assistant Minister for Industry, Innovation and Science Craig Lundy gave the audience this dumpling export story at the Australian Institute of Food Science and Technology convention reported by Gary Scattergood (Click here to read the report).
No matter how small your business is, you can still grow export business. You need to have:
2. Australian Ingenuity
In fact, as I mentioned in previous post, there are more SMEs exporting than big companies and we discussed why SMEs should start export business. But how SMEs to compete with big guys who have deep pocket and efficient export budget spending on big export sales team, overseas offices, product R&D, advertisement and other marketing activities.
To be export innovative!
Export innovation is not only R&D development for new products, we should also be innovative about the export strategy, export plan and export activities.
Push sales – selling what you have to another market is not export innovation.
This is our mission to help Australian business to export in an innovative way.
Find an experienced export consultant is a good start of export innovative.
We will talk about Australian ingenuity next time.
Please contact us for more information.